#Branding 1

Branding – who do you want people to think you are & how to be memorable. Apparently in this day & age ‘branding’ has become more personal image than product placement. On America’s Next Top Model they spent ‘cycles’ stressing the importance of personal branding, but I cannot remember one model from any season.

sofa cozy up in the dark

Even at Bloody Words there was talk of the usefulness of personal branding – but all I remember are hats not web sites. One year Bloody Words did prompt me to set up my Word Press and Twitter accounts. It’s taken me a few years to figure out what to do with them.branch pink wall and branch

I established TOpoet as an online identity on these sites. But promoting the site was a drudge. Until I decided to go one step further and adopt TOpoet as a stage name, or rather TOpoet.ca. When I perform that’s who I am, that’s what I ask to have listed in promotional materials. My last couple of chap books have been published with that as the author’s name.

tub wipe your bottom, please

At Loyalist this year, Joan O’Callaghan, a  Mesdame of Mayhem, did a presentation on their branding: web site, facebook, twitter, and how they promote this as an identity, not as a personality. Theirs is a consortium of several published authors, so if you contact Mesdames for an appearance you never know which of them will show up (regardless of who you will not be disappointed).

When you contact TOpoet you know who will show up. Part of my branding has also gone into how I present my physical self – I’m often remembered, not only for my writing, as the guy with the shirts/t-shirt. At Bloody Words my shirts started more than one conversation with strangers that lead to my handing out business cards.

More about branding next Friday.

soon

August 28-31 – attending – FanExpo Canada http://www.fanexpocanada.com

expo14

October 19 – feature – Cabaret Noir – Welcome to Lake Pinebow

pineoct https://www.facebook.com/events/1651892755035275/

samples

age of compassion

 

I see as a sign of my age

that I am getting old

that on a crowded bus

the waft of perfume

from the pretty girls

on either side of me

makes me sneeze

triggers my sinuses

not my hormones

my eyes start to water

I choke sputter

I get up   leave

to see

a much younger man

takes my place

his face wide with grin

as he snuggles

between the two

who sullenly ignore him

he is in heaven

I am in heaves

 

the same happens

all around me these days

I see men   women

boys   girls

eye   ogle each other

I walk along the street

see men’s heads turn at every curl

rolling down car windows

to a closer look

peering over the edges of their newspaper

pausing as they sip a coffee

nod to each other

with that wow wow wow

look in their eyes

as if they stood a chance

as if they would

lay down their spoons to follow

if beckoned

 

men watch other men

I know I am one

but I am not triggered

as I once was

I see the handsome butt

yet I don’t have to

follow that butt

until it is out of vision

I don’t lose sight of street lights

of curbs  of puddles

perhaps my life is full

or I am just full of it

getting old

too old to worry about

where that spore will lead

I’ve followed it

once upon a time

 

the woman

the man

the spore

the lure

the lunge

a finger on my trigger

though even then

I was often tempted to get a wet face cloth

and scrub of the artificial scent

before my eyes watered so much

they thought I was crying for joy

or for forgiveness

 

odd thing is

I don’t envy them the pleasure

the compulsion

I sometimes feel the object deserves

more compassion than

is triggered by the hormones

that spill out

all over the street

all around the shop

as they enter

so taut

sweet smelling

eager and ready

looking for coffee

and less objectification

caddilac make and model anyone?

 

One thought on “#Branding 1

  1. Hi Duncan,

    As always I greatly enjoy your blog and your work. Thanks for the plug re. the Mesdames.

    Best Mad(eleine)

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